How user experience (UX) can affect your SEO
User experience (UX) is being touted as one of the most critical factors for effective SEO in 2021. With the average attention span of internet users seemingly shrinking by the…
Why are Chatbots important?
Chatbots are the latest trend in e-commerce. Everyone is talking about them, but as with all trends, many questions remain unanswered: What exactly are chatbots? What types of chatbots are…
Paid Ads or Paid Search: What’s the Difference and Which is Better for Your Business?
Billions of people use search engines and social media to browse, research and buy products and services, paid social media ads and paid search ads can help drive more customers…
What is video marketing and why is it important?
Video marketing is not as complicated or expensive as you think. If you are reading this article with a smartphone, you already have a video recorder in your hand. With…
Instagram trends
In 2021, Instagram trends are about authentic content, influencers, visuals, creativity, videos, stories and shopping. For starters, the platform has innovative tools that allow users to create interactive and fresh…