How user experience (UX) can affect your SEO
User experience (UX) is being touted as one of the most critical factors for effective SEO in 2021. With the average attention span of internet users seemingly shrinking by the…
Why are Chatbots important?
Chatbots are the latest trend in e-commerce. Everyone is talking about them, but as with all trends, many questions remain unanswered: What exactly are chatbots? What types of chatbots are…
Paid Ads or Paid Search: What’s the Difference and Which is Better for Your Business?
Billions of people use search engines and social media to browse, research and buy products and services, paid social media ads and paid search ads can help drive more customers…
Why is a website the key to selling?
Today we answer the question why is a website the key thing in sales? If you don't have a website nowadays, it is considered that you don't exist. The first…
Why is Outsourcing Marketing Great for Business?
Wondering why Outsourcing Marketing is great for business? Outsourcing marketing is the practice of contracting the marketing functions of an organization with an external firm. Both strategic and operational functions…
What is Email Marketing?
Wondering what Email Marketing is? Email marketing is a form of marketing in which companies use email to promote their products or services. It is a type of direct marketing,…
What is Outreach Marketing?
Wondering what Outreach Marketing is? Outreach marketing is a strategy that aims to find individuals and organizations that may be interested in your business. It helps increase brand recognition, facilitates…
Reasons why you must have a website
The web/internet is currently the most powerful medium for disseminating information to you, as well as to any other business person, with the aim of ensuring that information about your…
How does digital marketing help business growth?
In recent times, business and branding strategies are growing and developing thanks to the use of the Internet and social media. Digital marketing is one of the best tools used…