Instragram has already exceeded one billion users, and that number is growing day by day.
Instagram was officially launched in 2010, and in just one month it reached one million users (take Twitter for example, which took two years to reach that number).
- 33% of the most viewed stories are from business profiles.
- 200 million users visit at least one business profile every day. While 80% of users follow business profiles.
- There are currently more than 25 million business profiles on Instagram.
- Instagram is currently the 6th most popular site in the world.
Some of the most followed brands on Instagram:
- National Geographic: 157 million followers
- Nike: 141 million followers
- NBA: 55 million followers
- Chanel: 43 million followers
- Louis Vuitton: 43 million followers
- Adidas: 26 million followers
- Starbucks: 18 million followers
- GoPro: 18 million followers
- The value of Instagram is estimated at more than 100 billion dollars.
- About 500 million people use Instagram daily.
- Being able to tag on Instagram can increase the visibility of your product.
- Facebook bought Instagram for $1 billion.
These are the five most followed Instagram profiles:
- Instagram: 390 million followers
- Cristiano Ronaldo: 274 million followers
- Ariana Grande: 229 million followers
- Kylie Janner: 224 million followers
- Selena Gomez: 220 million followers
- Kim Kardashian: 213 million followers
- The photo with the most likes on Instagram right now is “World record egg”, which has over 54 million likes.
- 85% of photos posted on Instagram are normal, without any filters or editing.
- For those photos published with a filter, the most popular are Clarendon.
- The most popular hashtag is #love.
- Instagram has effects for stories that follow world events.
- Instagram founders Kevin Systrom and Mike Krieger met at Stanford University.
- Both left their previous jobs in 2018 to start new projects.
- Current Instagram CEO Adam Mosseri worked for Facebook for 10 years before taking the position at Instagram.
- Instagram is headquartered in Menlo Park, California.
- They currently employ 550 people worldwide.
- 37% of adults in the United States use Instagram.
- 51% of Instagram users are women
These are the countries with the largest number of users:
- United States of America: 110 million
- Brazil: 66 million
- India: 64 million
- Indonesia: 56 million
- Russia: 36 million
- Turkey: 24 million
- Great Britain: 22 million
- Mexico: 20 million
- Germany: 18 million
Average Age of Instagram Users:
- 18-29: 59%
- 30-49: 33%
- 50-64: 18%
- 65+: 8%